"The leadership at Columbia had changed since Bruce signed and the new guys weren't fans," says Peter Ames Carlin, author of Springsteen's authorized biography Bruce, in an interview with The Week. He was getting pressure from his label, Columbia, for a hit album that would show he had star potential, and Born to Run was his last chance. His follow-up, The Wild, the Innocent & the E Street Shuffle, didn't do much better. Springsteen's first record, Greetings from Asbury Park, N.J., only sold 25,000 copies. The American music scene was changing, as rock made way for disco, punk, and the faint whispers of rap. The long, arduous process that eventually led to Born to Run began in 1974.
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